Juliet Veulens

Fidelity Benefits Summit 2017

An exclusive event for HR professionals to immerse themselves in a blend of industry thought leadership, professional development, and personal enrichment. A Fidelity sponsored 800 attendee event held in Boca Raton, FL.

Agency: Cramer
Date: 2017
Client: Fidelity

ECD: Mark Wilson
ACD, Design: Juliet Veulens
CD, Copy: Angel Micarelli

As it turns out, the commercial drainage industry is surprisingly competitive, and the quality of creative, unexpectedly high. Who knew?

The Challenge was to deliver best-in-class creative for the HygienicPro stainless steel drain, connecting with food processing customers world-wide.

How we solved it: A global campaign, using dynamic visual metaphors and clever headlines to catch eyes, convert customers, and delight the client.

Blücher Integrated Campaign

Agency: Cramer
Date: 2019
Client: WATTS

ACD, Design: Juliet Veulens
ACD, Copy: Mark Slater

Sanofi Genzyme wanted to create an online community for people with multiple sclerosis (MS) taking its therapy, AUBAGIO—a place where people could share experiences and learn from one another.

We developed the community name—Common Threads—and the brand from the top down; visual identity, community platform–the website—and the content within that community, including its anthem video.

Agency: Cramer
Date: 2016
Client: Sanofi Genzyme

CD: Loriann Murray
ACD, Design: Juliet Veulens
Senior Copywriter: Julie Bogart

An IoT industry event with a focus on business and industrial IoT
Agency: Cramer
Date: 2016 & 17
Client: PTC
ACD, Design: Juliet Veulens
ACD, Copy: Katie Phillips

LiveWorx 2016, 2017

An educational driving course for teens to prove the dangers of distracted driving.
Agency: Jack Morton Worldwide, Boston
Date: 2011
Client: Arbella Insurance Agency
CD & Copywriter: Erica Landry Scheik
AD & Design: Juliet Veulens

Distractology 101: A Crash Course on Distracted Driving

Arbella, in collaboration with a university, developed a driving game that helped prove the dangers of texting and driving. This traveling interactive experience campaign is made up of various multichannel components: mobile school, website, and printed collateral. We equipped insurance agents in the New England Area with the tools to recruit new clients with a discount to families who’s children completed the ‘distracted driving course’. This successful campaign was on the road for over 5 years and was initially featured on the today show where it turned viral.

Agency: Cramer
Date: 2015
Client: Cramer/Internal

ACD, Design: Juliet Veulens
AD, Interactive: David Tetrault (cover illustrations)

Before pixels, there was letterpress: A handcrafted limited edition letterpress poster, mailed to our friends and clients for the holidays.

Agency: Cramer
Date: 2014
Client: Cramer/Internal
Art Director: Juliet Veulens
Designers: Lisa Merithew & Sarah Santos
Copywriter: Julie Bogart

Write, Sing, Live

A handcrafted limited-edition letterpress poster created by two designers, an art director, a copywriter, and a letterpress guru for our friends and clients. Our hope was that, like us, they'll appreciate the art, the effort and the message, which all worked hand-in-hand.

Printed at Union Press in Somerville, MA

Agency: Jack Morton Worldwide
Date: 2010, 2011, 2012
Client: Subway

AD: Juliet Veulens

Agency: Cramer
Date: 201X
Client: Vindico

ACD, Design: Juliet Veulens

Vindico, a CME provider, needed an engaging, online educational platform for neurologists, fellows, nurses, and nurse practitioners. They wanted a site that would be the premier source for CME focused on MS. We created the “Multiple Sclerosis Virtual Education Academy,” an intuitive portal that brings Vindico’s content to life on a webcast platform. The site is easy to use and features articles, videos, and other materials on the topic of MS. The site helped Vindico create a community for physicians who want unbiased education and learning opportunities.

Agency: Cramer
Date: 2017
Client: UPS

ACD, Design: Juliet Veulens
ACD, Copy: Mark Slater

UPS Employee Value Proposition

In recent years, UPS has faced unprecedented disruption from various tech upstarts. Consequently, attracting and retaining good employees has never been tougher.

The Challenge: Deliver a stand-out campaign to help 400,000 “UPSers” rediscover their passion for one of America’s most celebrated brands.

The Solution: Across print, digital, and video we used powerful visuals and a strong narrative to inspire UPS employees everywhere to remember the human side of UPS – their colleagues, their community, their shared impact.

Agency: Cramer
Date: 2016
Client: UPS Stores

ACD, Design: Juliet Veulens
ACD, Copy: Katie Phillips

Agency: Cramer
Date: 2017
Client: Sanofi Genzyme

ACD, Design: Juliet Veulens
ACD, Copy: Mark Slater
Director of Photography: Brian Moriarty